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Fundraising Bright Spots

from Rob Woods, Bright Spot
112 Avg Episode Length: 29 min
Most recent episode: Nov 28, 2022 10:13 PM
Last Checked: Within the last few hours
Language: en Explicit: no
About this podcast: Want to grow your fundraising income? Youre in the right place. Bright Spot provides training, coaching and inspiration to help professional fundraisers raise more money.

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112 Episodes
1 to 10 showing (most recent first)


Fundraising Bright Spots


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What can charities do to maintain and grow income at a time when the cost of living is making life so difficult? In this episode Rob talks to Tim Kachuriak, founder of the digital fundraising agency and research lab, Next After. They explore why a testing mentality is so valuable. And Tim shares three practical examples of things you can do now to increase digital / individual giving income for your charity. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Tim and Rob are both on Linked In and on twitter Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.

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One tactic that can transform fundraising results is match funding. But how do you achieve the initial gifts from major donors, and how can you make effective use of the enticing offer? In this episode Rob talks to an innovative fundraiser named Ilana Jackman about how one university has made match funding work in exciting, new ways this year. She explains how the match has inspired more donors to set up regular gifts and encouraged many existing donors to upgrade their giving per month. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Ilana and Rob are both on Linked In and on twitter Rob is @woods_rob.

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If you’ve ever been inspired by a good fundraising idea or principle, but failed to put it into practice, I hope you’re going to find this a valuable listen. Grace Cannings is a smart fundraiser who has found a way to improve her chances of building proactive habits that generate improved fundraising results. In this episode she explains the technique and offers tips to help you try it yourself. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Grace and Rob are both on Linked In and on twitter Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.

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What can you do to build better, more long-term relationships with funders? In my second interview with trusts and foundations fundraising expert, Neela Jane Stansfield, we explore ideas for creating fabulous stewardship and stronger relationships with funders. Our conversation includes creativity, the personal touch, story-telling and the importance of nurturing relationships with colleagues. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Neela Jane and Rob are both on Linked In and on twitter Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.

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This time we’re looking at successful fundraising with trusts and foundations, with an interview with Neela Jane Stansfield, author of Grants Fundraising, a new book published by the DSC. Central to Neela Jane’s philosophy is the importance of working hard to build relationships with funders. This is not always easy, so I was delighted to discuss various things that fundraisers can do in practice. We share a range of ideas to help you grow fundraising income through better insight and connection with funders. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Neela Jane and Rob are both on Linked In and on twitter Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.

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What can charities do to shift power to those with lived experience of the issues the charity addresses? And how can this approach improve fundraising? Lulu Smithwick is Senior Public Fundraising Manager at Refugee Action, and Shukry Adan is a former Expert by Experience Fundraising Advisor. In this, the second half of Rob’s recent interview, they talk about applying this approach to corporate partnerships, major donor fundraising and what Shukry did as guest editor of the supporters’ magazine. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Lulu and Rob are on Linked In and on twitter Rob is @woods_rob.

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How do you shift power to those with experience of the issues your charity addresses? And what are the many benefits of this approach? This time, Rob talks to Lulu Smithwick, Senior Public Fundraising Manager, and Shukry Adan, a former Expert by Experience Fundraising Advisor, for Refugee Action. They explain the charities’ approach, which aims to make the process valuable to the group, as well as good for fundraising. And they describe some of the creative ideas and insights that contributed to, among other things, a 25% increase in results for their individual giving appeal and a very successful Radio 4 Appeal. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. Lulu and Rob are on Linked In and on twitter Rob is @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising.

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Dramatic rises in the cost of living continue to create challenges for charity fundraisers, and as we move towards autumn and winter, the challenges may well get tougher still. So in this episode, Rob shares an excerpt from the recent Breakfast Club for Fundraising Leaders, in which he shares three ideas that he believes will help many fundraisers to do well in spite of these tough times. In particular, he shares tactics and examples to help with: messaging during tough times, sharpening focus and managing your state / mindset. If you want to share this episode with others you think it would help, thank you! I’d love to hear what you think, eg through Linked In – Rob Woods - or on twitter at @woods_rob; or you can follow Bright Spot on Instagram at @brightspotfundraising. Key words

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If you’ve ever wondered about ways to attract / receive donations from people interested in cryptocurrency, check out these two episodes with Nicola Gunn (episode 105 and 106). In this, the second half of our chat, Nicola explains how her charity has attracted and received valuable donations through NFTs (non-fungible tokens). We also discuss some risk factors to weigh up and potentially mitigate if you decide to explore crypto-philanthropy for your charity. If you want to share this episode with others you think it would help, THANK YOU! And we would love to hear what you think. On twitter we are @NicolaGunn_ and @woods_rob, we are both on Linked In or you can follow Bright Spot on Instagram at @brightspotfundraising.

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Nicola and Rob talk about her charity’s progress and learnings in raising funds through crypto-philanthropy. Nicola demystifies key concepts; talks about some fabulous successes so far, including a gift worth £87,000; and shares lots of tips to help other charities interested in exploring the opportunities. If you want to share this episode with others you think it would help, thank you! And we would love to hear what you think. On twitter we are @NicolaGunn_ and @woods_rob, we are both on Linked In or you can follow Bright Spot on Instagram at @brightspotfundraising.
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